How Colors Affect Us Research Paper Example | Topics and Well Written Essays - 1500 words - 1

How Colors Affect Us - Research Paper Example Colors have the abilities to affect human beings in many ways such as individual’s life, psychological state, and health. one of the reasons why colors have the ability to influence people’s lifestyle is because we naturally react on multi-level of association with colors. She further explains that there exists social, culture and personal relationships with certain colors,† Colour continues to play an important role in the world today and people, corporations and institutions are using it as a powerful tool of communication. Some colors send universal messages and these colors can used for a product, web site, business card, or logo to cause powerful reactions. We cannot ignore the significance of color in our today’s world. The four psychological primary colors include red, yellow, blue, and green. They relate to the body, mind, and emotions while essentially balancing the three. Red elevates excitement levels, and can speed up our decision making process. This is why we considered Las Vegas the city of red neon. Students subjected to red light before exams are more likely to perform dismally. Blue color demonstrates many positive attributes such as intelligence, trust, efficiency, serenity, duty, understanding, logic, calm, and reflection. Its can sometimes be interpreted as cold, aloof, unfriendliness, and lacking emotion. Yellow color is often associated with optimism, self-esteem, confidence, emotional strength, extraversion /friendliness and creativity. It can also come out negative as irrational, fearful, emotionally fragile, depressing, anxiety or suicidal.Green stimulates a general feeling of balance accompanied by positive attribute such as harmony, refreshment, universal affection, peace, restoration reassurance, environmental consciousness, equity, and tranquillity. On the other hand, it demonstrates boredom, blandness, Violet is stimulus for spiritual awareness, vision,